LinkedIn Showcase Pages are useful when your company wants to highlight a specific brand, product, business unit, or initiative. Instead of posting everything on one main company page, a Showcase Page lets you publish more focused LinkedIn content for a specific audience.
ProFeedWP now supports LinkedIn Showcase Pages, making it easy to display posts from a Showcase Page directly on your WordPress website.
What is a LinkedIn Showcase Page?
A LinkedIn Showcase Page is an extension of your main LinkedIn Page. LinkedIn describes Showcase Pages as pages designed to spotlight a brand, business unit, or initiative.
For example, a company might use a Showcase Page for:
- a specific product line
- a regional branch
- a business unit
- an employer branding initiative
- a campaign or service area
This makes Showcase Pages especially useful for companies that want to separate different types of LinkedIn content without creating a completely separate company identity.
Why add a Showcase Page feed to your website?
If your Showcase Page is active on LinkedIn, showing the feed on your website can help keep relevant pages fresh and connected to your latest updates.
For example, you could add a Showcase Page feed to:
- a product landing page
- a business unit page
- a campaign page
- a careers or employer branding page
- a regional website section
Instead of showing your general company feed everywhere, you can display the LinkedIn posts that are most relevant to that specific part of your website.
How to add a LinkedIn Showcase Page feed in WordPress
With ProFeedWP, adding a Showcase Page feed works almost the same way as adding a normal LinkedIn company feed.
- Install and activate ProFeedWP.
- Insert the feed using the ProFeedWP Gutenberg block or shortcode.
- Add the URL of your LinkedIn Showcase Page instead of the main company page URL.
- Design your feed with themes or custom settings in the block controls or with attributes if using shortcode)
- Publish the page.
ProFeedWP will then display posts from the selected LinkedIn Showcase Page on your WordPress site.
Native Gutenberg block and shortcode support
ProFeedWP is built specifically for WordPress. You can add your LinkedIn feed using the native Gutenberg block, which makes it easy to place the feed directly inside the WordPress editor.
If you are using a classic editor, page builder, or another layout system, you can also use the ProFeedWP shortcode.
This gives you flexibility whether you are building a simple WordPress page, a landing page, or a more customized site layout.
When should you use a Showcase Page feed?
A Showcase Page feed is useful when the content is more specific than your main company feed.
For example, if your main LinkedIn Page covers the whole company, but you have a Showcase Page for a specific service, product, or brand, that Showcase Page feed may be a better fit on the matching website page.
This can make the embedded feed feel more relevant to visitors and help connect your website content with the right LinkedIn updates.
Add a LinkedIn Showcase Page feed with ProFeedWP
ProFeedWP now supports both LinkedIn company pages and LinkedIn Showcase Pages.
If you want to display a Showcase Page feed on your WordPress website, simply add the Showcase Page URL when creating your feed and place it on your site using the Gutenberg block or shortcode.